"Understanding SEO Concepts"

• • If your site isn't on the 1st Page…
  …You're wasting your time/money
• • If your customers can't find you...
  …what's the point?
• • If you want more market-share…
  …SEO is the quickest, least expensive way

NewVista is the only Las Vegas SEO firm that will absolutely get your site on the first page of the leading search engines…

Search Engine Optimization, - how it works…

To 'optimize' a website means to build it so that it will be discovered by search engines, and to design each page in such a way that the site's contents will be thoroughly mapped and indexed to keywords / search terms that potential customers employ when seeking your products or services.

Keyword Market Intelligence

Keywords in your site are important. Your keyword market is the natural "search language" your customers use to try and find you online. It’s the quirky combination of terms that the web-viewer comes up with while trying to accurately describe something very specific to them. Adding those keywords to a website, while building or maintaining web-pages, will give you a competitive search advantage.

Meta-Data / Meta-Tags

Meta Tags (keywords and description) and Title Tags are pieces of HTML code that help describe and classify the content of a webpage. Having uniquely optimized Titles on each page is critical to obtaining the best possible placement within search engine results. When the Titles and Meta Tags properly support the content on each web page, the potential placement of that page increases when searched.

Natural / Organic Search

Organic SEO is the process of optimizing the design of your website so that search results using keywords in search engines will rank your website higher in the non-paid listings. In organic SEO, (also called Natural SEO) the main focus is to work towards getting the best ranking in search results (SERPs).

For instance, Organic SEO requires that NewVista evaluate a website thoroughly to see how best to optimize the website's potential. We identify any technical issues which can bar a site from being indexed properly during the Organic SEO process.

Organic SEO also requires detailed keyword analysis to be performed so we can produce a list of appropriate keywords and phrases that can be used for the website. Keyword analysis requires real information about the function, products and services offered at a website.

To get the best search engine rankings, a site should rely on effective and efficient organization of the website, with content selected so that keywords and phrases will not look out of place, in conjunction with website content.

Organic SEO starts with selecting the right Title and Meta tags, creation of on-page text with emphasis on content and layout, and then followed by insertion of internal links of the various web pages of a website. If these are followed, keyword relevance and correct page formatting will increase.

Organic SEO requires manual submissions of your website to directories and search engines; and NewVista does that for you.

NewVista uses ethical link-building techniques, not only to safeguard the security of your search engine rankings, but also to allow your website descriptions to be placed under the right directory categories. Ethical Organic SEO link-building will also help your website use only the correct resource websites.

NewVista tracks your site continuously so we can twist and tweak your website if needed. Organic SEO also requires that we document our monitoring activities so our clients know what is happening to the site.